HOW TO CREATE REALLY CONVENIENT MOBILE APP FOR BUSINESS?
Our marketer Elena Bardina and designer Victoria Koshkina wrote an article for CNews, in which they told about why it is so important to design the interface of the corporate mobile application correctly.We are increasingly hearing the phrase "digital business transformation". Companies are actively implementing digital technologies in their business processes, trying to achieve maximum automation and reduce the time spent by employees to perform their tasks. And that's right – competitors are not asleep and you need to be at least in the General rhythm, and better – to outrun. But there is one but.
Most often, in the technical specifications for the development of mobile B2E (business to employees) applications, lists the necessary functionality, suggestions for design and, as a rule, there is always a point where the customer asks that the application was beautiful convenient. But that's not enough. To the solution was sharpened for specific business tasks - technical specifications are insufficient . It is necessary to establish cooperation between the customer and the contractor. As strange as it may sound, but the customer involved is already half the success.
The application can be very beautiful and contain a huge number of functions. Can work offline and track the location of the user - the solution is limited only by the imagination of the customer and the skill of the architect and developers. But, despite all this, the application may not solve its tasks, simply because employees can not understand it.
So what actually makes the app user-friendly and understandable?
UX - literally "user experience", which helps him easily and quickly work with the application or website. A critical indicator of the quality of UX design is the user's achievement of his goal – easily it succeeded or caused difficulties.
UX design is based on behavioral factors and already existing user experience, which has a direct impact on software development. This applies to any application – be it B2C or business solutions-because users of both products will be people who have their own individual characteristics and desires. And it is very important that they do not experience difficulties in working with the system.
Continued at source.